en·cour·age
inˈkərij/

verb

give support, confidence, or hope to (someone).

synonyms:hearten, cheer, buoy up, uplift, inspire, motivate, spur on, stir, stir up, fire up, stimulate, invigorate, vitalize, revitalize, embolden, fortify, rally; 

It was my privilege to work with the Kinetic Multisports Ambassadors. The reason I love Kinetic Multisports Ambassadors at triathlon events is because this is what they do.  They encourage others.  A lot of this goes on at the events.  Family and friends are masters at cheering on and encouraging.  “You can do it..go! go! go!”  The homemade signs are just incredible.  Kids cheer on their moms, dads, uncles, sisters and brothers.  It is absolutely awesome to watch.  They are the experts at encouragement.  The thing that makes ambassadors unique in encouraging others at events and in their personal lives is they are gifted.  Like they have this thing that makes them unique.  You want to hang around with them, talk with them, race with them.  You get the goods when you are with them.  This thing.  They blast you with their gift.  Then you know you’re OK.  Not only that, they like you!  Sometimes you get the sense they love you!  And then you know for sure, “I can do it!  I can finish the race!”